Web Development

It may not be the sexiest part of web development, but let's face it: in many situations, an URL is going to be the first interaction with your website. They might have read it off your business card, on the side of one of your building or a vehicle, or perhaps been given the link to an interesting article by a friend. In this article, we'll take a look at what makes a good URL, and what the advantages are of having a good URL structure.

January 2010

If the phrase '301 redirect' means nothing to you and you're about to commission a new website, allow us to save you a lot of headaches down the line: this article explains why you need to know about - and use - 301 redirects when you make major structural changes to your website.

January 2009

The humble ALT tag is easy to use, but tricky to get right: you're catering for two types of audiences which have different needs: one audience is search engine spiders, who want to analyse the content of your website for its own users, and the other is people with visual impairments, who need a bit of help understanding what your images are all about. In this article, we take a look at what ALT tags are, and how you can use them to improve your search engine rankings and improve the overall accessibility of your website.

September 2007

Companies in the UK must include certain regulatory information on their websites and in their email footers before 1 January 2007 or they will breach the Companies Act and risk a fine.

Information about the company

As from 1st January 2007, new rules exist regarding the information displayed by companies on their website and in emails (although this also applies to business stationery). It does not need to appear on every web page so perhaps the best place is the home page.

August 2007

Whereas a charity label may open doors for you in the community, there is no such comfort on the World Wide Web. On the Internet, content is king. Get it right and you are often through the door and into the heart and mind of the web user.

September 2007

Email marketing is ideal when you want to reach thousands of potential clients. It is very cheap and you can create an effective and regular dialogue with your readers whilst enhancing your brand.

1. Understand your readers

Like any media, make sure that you provide your readers with the information they want. This will improve the click-through rates and encourage people to read your next newsletter rather then select the "unsubscribe" link.

February 2007

What are web standards

Web Standards are technologies (e.g. HTML, XHTML, XML, CSS, etc.) that are internationally agreed on as the best practices for creating and interpreting web pages.