Website Strategy

Creating a solid web strategy

Before we start thinking about what a website should look like or what functionality it should have, we need to take a broader view of things. Creating a web strategy might seem like a daunting task, but you'll be in good hands: we've created a few of them in our time!

Thinking short and long term

Launching new websites is the really exciting part, and obviously a lot of the planning will focus on getting the site out there - but it's also important to keep your eyes on the horizon.

Beyond building a new site, it is important to keep your finger on the pulse of what is happening out there. We will analyse online trends and opportunities, and outlining the plans for all the factors that are important to your organisation. Usability, marketing, competitive landscape, human factors, technology, the legal environment, graphic design, quality assurance, branding and accessibility are all things that might be more or less important to you, and should be prioritised and addressed in the strategy.

When you put all of this together, you'll get the ideal match between your user's goals and expectations - and those of your organisation.

Ultimately, the web strategy needs to define what you want to accomplish, and how our goals can be met within our budget.

Delivering measurable results

A good web strategy is an extension of your business development plans. It sets clear goals for what you're trying to achieve with your site, and then outlines the proposed way of reaching those goals. As important as reaching goals, however, is to overlay this roadmap onto the budget for the project. The strategy should also show how we can ensure that the benefits of your site are greater than the costs!

There's no point in creating a strategy and then forgetting about it, so we'll create a good Benefits Review Plan to define how and when we can measure whether the site is delivering what we set out to do.